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I’ve had the pleasure of working with Fang Design and Fresh Partners over the last couple of weeks to launch a new concept called “Beyond The Tradeshow”.

The idea is that companies spend so much time and money getting to a tradeshow to tell their story and show their new product and service offerings but once the show is over, what then?

Seeing a need we created a product to help companies extend their investment by filming an interview at the tradeshow that will then be distributed through the event’s databases and newsletters as well as giving the company some quality content to share on their own social media pages and website.

We filmed a number of companies over the couple of days and we’re excited to be able to bring this concept to a number of other tradeshows in the near future.

If you are interested in extending your tradeshow investment or if you would simply like us to come to your business to film your story or even help you creating quality video content for your website or social media strategies, then give us a call or shoot an email using the details on the contact page.

Here’s an example of one of the videos:

It’s been a pleasure working with Sonia Woolley from Ipswich Granny Flats through our real estate video arm www.onlineopenhome.com.au over the past few months to help her position herself as the “Granny Flat Expert” and also establish herself as a trustworthy real estate agent who is worthy of doing business with.

Our strategy here is to create regular video content that is uploaded to her youTube channel which can then be linked across to her social media and website. This content ranges from explaining her product to project diaries and updates that follow through the process of building a granny flat.

While each of these videos are designed to be very real, natural and human, they are in fact very powerful marketing videos.

If I asked you to describe a real estate agent to me, how would you describe one? Would you say things like, pushy, dishonest, always trying to get a sale?

I know in my experience, dealing with real estate agents isn’t always pleasant but there are some really great agents out there and they have a really tough task to convince their clients that they are different. Sonia is one of these agents that is great at what she does and does it well.

If you are a real estate agent (or any other kind of business owner for that matter) and want to use the power of online video to build credibility, influence, trust and establish yourself as an expert in your field, then contact me today for a free marketing consultation.

I’ll have a look through what you are currently doing to market yourself and put together a plan that is customised to help you position yourself best to your market.

Take a look at Sonia’s channel here: www.youtube.com/ipswichgrannyflats

Sarah & Kurt recently got married and I had the privilege to be there to capture the fun and excitement of their day. Have a look at the video below.

Sarah & Kurt Wedding 2013 from Dave Meikle on Vimeo.

// If you would like us to create a video for you too, shoot an email to dave@eckomedia.com.au or just call Dave on 0401 273 600. We can do anything from wedding videos like the one you see here or product / event promos, corporate profiles, tutorial videos and even music videos. Just get in contact with us with a bit of a budget in mind so we can put together a package that works for you.