DIY guide to creating great marketing videos

by admin

As a video marketing production company, we obviously love video and we are well aware of how powerful it can be for your business.

There are some very simple things you can do when you are planning out your video that will make sure your video will produce the best bang for your buck. I just read a great little article on video marketing over at netregistry and thought I’d repost it here just for you.

I hope you enjoy it – Dave


Video is a great marketing tool for helping you achieve your business goals. It has been shown to engage customers, improve conversion rates and helps drive traffic to your site, which is great for SEO.

Here’s our DIY guide to creating great marketing videos.

  1. Define your purpose
    As with any marketing tool, it’s vital that you know what you want to achieve with your video. This will allow you to create very specific, targeted videos with a clear message, which will resonate with viewers. That’s going to give you a better return on your investment.
  2. Know your audience
    The second thing to identify is exactly who you are targeting with your video. It’s important to know the characteristics of your audience in order to design content that will connect with them. Consider their demographics, interests, industry, level of seniority and any pain points that you can help them address.
  3. Choosing the right type of video
    Once you know why you’re making the video and who will be watching it, you can work out the best approach. There are many different kinds of video, such as the customer testimonial, product demonstration, interview or animation. Think about who your audience is and what style of content they would enjoy. Then match the type of video to your purpose.For example, if you want to build brand awareness and loyalty, you might produce a customer testimonial. If you need to educate your market about your services, you might choose a case study or product demonstration.
  4. Keep it real
    Video is a great opportunity to let customers see the ‘real’ you. Most consumers are looking for a business they can trust as well as information on how your business can help them. So keep it human and allow the video to reflect your business values and personality. Humour can be a great addition in the right circumstances – people love to share funny or thought-provoking videos.
  5. Measuring ROI
    How you measure the success of your video will depend on your intended goals. Things to consider include the number of views, shares, downloads, leads generated, sales, revenue and cost per lead or sale. Compare these to other marketing strategies you’re undertaking.

Online video is growing in popularity for the simple reason that it works. Follow these simple steps to planning your marketing video and you’ll quickly create a host of engaging, effective content and see positive results.

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